With rainfall at a minimum so far this winter, the message from Kent's water companies is: please don't use more than you need to.

As a water company in one of the driest regions of the UK, the winter months are really crucial for us because it's when our aquifers deep underground refill after the heavier demand for water during the warmer summer months.

This winter has so far been much drier than in recent years, which has meant our groundwater levels are low.

We're therefore teaming up with Southern Water and Affinity Water to encourage everyone in the South East of England to only use as much water as they need to.

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"Per head of population, the South East of England has less fresh water than Morocco, so it's crucial we all do our best not to waste this precious resource." – Ben Earl, Water Efficiency Manager, Southern Water

We're constantly managing the water we have, whether it’s investing in new resources, installing new pipelines to move water around the network or finding and fixing leaks as quickly as possible.

However, above average rainfall is now needed until April (our figures show there was just 40% long term average rainfall in October and 58% in November).

We're therefore encouraging customers to do their bit to ensure there’s enough water for us now and in the future.  

Just a few simple changes to everyday tasks, such as turning off the tap when brushing your teeth and taking shorter showers, can save thousands of litres of water and help shave money off your bill too.

You can also save water by preparing for winter cold snaps by wrapping up internal and external pipes and locating stop taps. These simple actions could help avoid the flood damage which can happen after pipes freeze and thaw suddenly.

"Like all water companies, we depend on winter rainfall to supply our customers. We want to remind people that water is a precious resource - whatever the weather." – Mike Pocock, Director of Asset Strategy, Affinity Water

Did you know?


  • Aquifers are natural water-bearing permeable rocks deep underground where water storage levels change over a much longer period of time than in surface reservoirs. This is because it can take weeks or even months for rain water to percolate through the layers of soil and rock

  • Water ready for drinking takes on average just two hours to be extracted, treated and transported through pipes to homes and businesses

  • The South East of England has less water available per head than Morocco or Egypt

“We always ask our customers to use water wisely, but we're stepping up the messaging even more to help the recovery of our aquifers before the hot weather returns and demand increases again.” – Lee Dance, Head of Water Resources, South East Water

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